Jazzbones Video Production in Swindon. Inspiring Content Creation, Inspiring Results.

22 March 2017

B2B, USP, CRM, SEO, ROI … we are real suckers for acronyms at Jazzbones Video, Swindon, but few things get our pulses racing like CGI.

Computer-generated imagery (CGI) created by skilled designers and animators produces eye-catching images across multiple disciplines – from film, video games and TV commercials to printed media, art and simulators. The results can be static and even two-dimensional, but CGI most commonly refers to dynamic 3D computer graphics which are used for creating special effects in movies and television.

But what does CGI mean to Jazzbones clients who are more interested in its use as a marketing tool than 3D action movies directed by teenage whizzkids?


In a nutshell, 3D software and animation tools give us wider scope for creativity. That enables Jazzbones Video’s in-house CGI specialists to create just about any effect our clients can imagine. In the past, multiple layers of images were used to create 2D designs that ‘represented’ the real thing, rather like figurative painting. Now the realistic lighting and texture of CGI can create images that ‘replicate’ three dimensional reality (products, logos, background, etc.). An additional bonus is that CGI is both supremely accurate and time-saving.

CGI’s vector graphics create the sensation of depth and perspective helping you to grab your target audience’s attention in Social Media videos, online ads, video blogs or video brochures. Images can be lifelike and at the same time larger-than-life, just ask anyone who’s seen Godzilla on the big screen! For marketing and brand managers, this design duality – lifelike but larger-than-life – opens up a whole world of creative possibilities. If you can dream it, Jazzbones Video can create it for you using CGI.

Benefits of using CGI for video production

Endless creative possibilities /Perfect for creating animation sequences/  Enhances product diagrams and templates /  Enables realistic fantasy visuals /  Effective for product demonstration/  Facilitates engaging Social Media content

Jeff King

Jazzbones lead scriptwriter