21 December 2021
How to put compelling motion graphics into your next marketing campaign
First things first, what exactly is a motion graphic? The clue is in the name, albeit back to front – it’s a graphic that moves! Think of maps and charts used by academics, scientists or economists. Wherever you see complicated data presented in visual shorthand, you’ve got an infographic.
In business, infographics can help you simplify a complex subject or turn an otherwise dull subject into a visually engaging experience. The most effective marketing infographics will contain information that is accessible and relevant to your target audience; information that will compel them to act – Buy! Register! Share! Donate! Upgrade! Link!
Which takes us to the next question; what is an infographic video? In a nutshell, it’s an infographic that moves! Also referred to as motion graphics. If a picture tells a thousand words, then bringing infographics to life using animation can send your marketing content into the viral stratosphere.
Put scientifically, the human brain processes moving images 60,000 times faster than it does text and 93% of all human communication is visual; all of which makes video infographics far more effective than traditional static infographics. When it comes to marketing, show is definitely better than tell and a few snazzy moves can only enhance the effect.
Fact. In the digital world, landing pages with video converts customers 86% more frequently than those with mundane words and motionless images.
Whether your end game is Social Media marketing, in-store promotional videos or internal communications, most motion graphics are created using computer-generated motion graphics and 2D software. But one of the things that makes Jazzbones Video stand out from the crowd is the fact that we are also filmmakers, which means we can intermingle live video content with infographics if the brief so requires.
We will also handle the infographic concepts, storyboards, voiceovers, illustrated icons, CGI effects and sound. In fact, our in-house team will do anything but sell their own mothers to create spectacular video infographics that would sell ice to an Eskimo! And if you’re not selling ice, we’ll help you market your cruises, cars, clothes or care homes.
Here are a few we made earlier…
Jazzbones lead scriptwriter
* Terms and conditions apply. Subject to full scope and brief. The budget based on storyboard provided and 1 minute animation sequence.